Marianne Poirier

Marianne Poirier
Vice President, Managing Director
Team player | Avid traveller | Book lover
Marianne Poirier
“The only way to do great work is to love what you do.” —Steve Jobs

Marianne is a results-oriented marketing and advertising professional who brings more than 12 years of experience to Tait. Fully bilingual in French and English, she has worked in some of Canada’s major advertising and branding agencies: Palm HAVAS, Young & Rubicam, Bleublancrouge, Cossette, Lg2 and McMillan.

From a young age, she was captivated by the creative and exciting advertising scene that surrounded her in Quebec and she enrolled in a college-level advertising program directly after high school.  She followed that course up with a Bachelor of Business Administration Degree from L'Université du Québec à Montréal (UQAM) where she majored in Marketing.

During her career she has managed multidisciplinary teams to develop and execute traditional and non-traditional marketing programs, advertising campaigns and projects for clients including Quebec Tourism, Volkswagen, LG, Telefilm Canada, Brother, Quebec Casinos, McDonald’s Canada and Air Transat, among others.

Like an architect, Marianne can consider many details of a project at once without losing the vision of the overall picture. When managing a team, she works with the individual interests and strengths of its members to provide the highest quality work for clients. 

With a well-developed eye for creative excellence, she also keeps current on industry trends and enjoys sharing insights and observations from the world of marketing and advertising.

When not working, Marianne loves to travel and to discover new places and cultures, while embracing local customs and traditions.