Leanne started Tait in 1999 when she “hung out her shingle” as a sole practitioner. How things have changed!
She’s been working in the field of PR, communications and marketing since 1983. There have been huge changes in the industry since then: social media and the evolution of communication technology among the biggest. But the fundamentals Leanne focuses on remain the same. Look at outcomes first. Know what is to be achieved. Understand the audience. Think and act creatively. Apply the tools. Leanne surrounds herself with talented professionals (affectionately known as ‘Taiters’) with the skills and knowledge to use those tools effectively.
A self-professed gratification junkie, Leanne thrives on starting new projects, developing sound strategies and action plans and then seeing the finished project accomplish results for the client.
It’s a successful formula that has seen Tait Communications and Consulting grow from a home-based business to a dynamic organization of more than a dozen professionals working with government, business and non-profits doing business in the north.
And when she’s not working, she’s spending time with her children, Reid and Hayley, or soaking up the sunshine poolside in Phoenix.
Leanne believes in serving the community. She has served as President of the Yellowknife Direct Charge Co-op, Vice President of the Yellowknife Community Foundation, and Chairman of its Public Relations Committee. She was also IABC President and a co-founder of the IABC Polar Chapter.
Leanne has an MBA in public relations from Royal Roads University, where she received the Chancellor’s Award for finishing first in her class. She is accredited by the International Association of Business Communicators, and is a member of the International Association of Facilitators.