NABE Symposium branding and planning

Challenge

Hosted by the three territorial colleges, the Northern Adult Basic Education (NABE) Symposium brought together adult education and literacy professionals from across the North to share ideas and best practices. A symposium of this size and importance required careful planning as well as effective branding.

The symposium organizers required branding that incorporated all three territorial flowers to represent the partnership and the theme of “nature”:

  • NWT - Mountain Aven
  • Yukon – Fireweed
  • Nunavut - Purple Saxifrage

Moreover, the symposium required branding that displayed its professionalism and credibility, while promoting the northern pan-territorial aspect.

With the branding in place, the organizers had to begin planning the event. Tait facilitated two three-day sessions. The first was to create an outline for the symposium program and confirm how the project would be managed. The second was to finalize the program of symposium presenters and address other relevant planning issues that required the attention of the group. While the three colleges were eager to cooperate, this was a major undertaking that would require a strong project management approach that respected the planning culture and processes of each college.

Solution

For the branding project, Tait designed a logo solution that incorporated all territorial flowers in an abstract fashion. The petals in the design overlap to show unity. In addition to the logo, Tait also produced letterhead, banners,  posters, an ad template and a website landing page.

Tait then reviewed all existing planning materials and feedback from each college to develop an approach for each of the sessions. The meetings included time to scope issues and exchange views as well as draft a symposium program and finalize a project charter, which would be the planning committee’s guiding document.