As Dominion Diamond’s agency of record, Tait regularly handles communications projects for the company. When Bob Overvold, Dominion’s head of environment and communities, required materials for two speaking engagements, Tait was ready.
Tait first prepared a presentation and speaking notes for the Prospects North conference, and later wrote opening remarks for a panel discussion hosted by the Boreal Leadership Initiative. In both cases, the speaking notes had to match Mr. Overvold’s informal style while clearly communicating Dominion’s key messages.
For each event, Tait met with Mr. Overvold to get background information on the event and to develop key messaging. We then developed speaking notes that matched his tone and style, and met with him again to tweak and refine the notes.
Tait’s editorial and design teams worked closely together to develop a dynamic PowerPoint presentation for the Prospects North conference that achieved the desired look and tone. We even built in personal reflections and humour to keep the audience engaged. In the end, Mr. Overvold received many positive reviews.