Det’on Cho was experiencing a period of rapid growth and often found itself in the news, with stories related to new projects, new companies and more. To keep track of this, Det’on Cho asked Tait to monitor the local and online media for mentions of its companies.
Tait regularly scanned local print and broadcast media and set up alerts to be notified of any online motions of Det’on Cho companies. We recorded the topic, tone and context of each piece, as well as a summary, and notified Det’on Cho of any recommended actions it should take. This information was sent to Det’on Cho in a regular report.