Champions for Children


Champions for Children, a non-profit organization, coordinates an annual fundraising dinner that teams up elite athletes with the corporate community in an effort to inspire, entertain and promote the benefits of organized sport for kids. As a non-profit group, Champions for Children requires community partners to help organize and execute the event.


Tait has been the marketing and communications sponsor of Champions for Children since 2012, providing marketing, communications and event coordination services. We have developed and implemented the media plans and advertising (including social media advertising), and designed and produced all promotional materials. Each year, guests have used the tickets and programs as mementos to obtain signatures from the celebrity athletes; some guests have established quite a collection over the years.

Tait has also helped coordinate the event, including arranging travel, accommodations for the celebrity athletes, and coordinating logistics (such as catering, sound, lighting and the emcee) and volunteers.