The City of Yellowknife launched a pilot composting program in 2009. In 2014 it began expanding the program, with plans to include all of Yellowknife within a few years. The City wanted to highlight the program and its progress so far, as well as to inform residents of the benefits of composting.
The Department of Education, Culture and Employment (ECE) has set upon a course of education renewal. This process, which will evolve the education system over the next 10 years or more, will make fundamental changes to how NWT students engage with learning.
The City of Yellowknife required dynamic presentation tools to showcase the 2014 budget. The key challenge was to present complicated financial information in a way that residents could easily understand.
In November 2013, after more than 16 years of negotiations, the Deline Self-Government team was on the verge of finalizing an agreement with the Government of Canada and the Government of the Northwest Territories on the first community-based self-government agreement in the NWT.
Tait Communications was contracted as the one-stop, full-service communications support team for the Deline Self-Government team, providing a full suite of consulting, content development, design, production, advertising, video, web and social media support.
Tait developed a new website that caters to a younger audience by being significantly more interactive and mobile-device friendly than the previous site.
Tait began by developing an attractive website that acted as a storehouse of information on the vote, and on what self-government would mean for Deline. From there, we launched a YouTube channel that featured interviews with community leaders on the benefits of self-government.
Among the methods Tait employed to reach eligible voters, we produced an online video series that could be easily accessed from anywhere. The videos were made up of interviews with members of the Self-Government team, Deline elders and other community members, in both English and North Slavey, and discussed various aspects of the self-government agreement and the importance of voting.
The Yellowknife Airport required a public and private Wi-Fi connection for passengers and businesses located at the airport.
Tait worked with a professional IT provider to ensure the most efficient and effective system was in place, and loaded a landing page promoting the airport’s Internet sponsors.
Nexum Systems Inc. contracted Tait to develop an advertising campaign to help the company celebrate its tenth anniversary.
Tait developed and placed a series of successful ads and brochures celebrating Nexum's landmark anniversary while highlighting the products and services it offered.
Tait Communications and Consulting designed a website highlighting Michael’s position as a member of Canada’s national short track speed skating team and as a proud athlete from the Northwest Territories.
Hosted by the three territorial colleges, the Northern Adult Basic Education (NABE) Symposium brought together adult education and literacy professionals from across the North to share ideas and best practices. A symposium of this size and importance required careful planning as well as effective branding.
De Beers is a company that is often in the news. De Beers’ senior management team receives annual media training to keep their skills sharp, so that they are always ready when the media comes calling.
Tait Communication took the time to create media interview questions based on real and current issues affecting De Beers, helping its executives to begin the thinking around messaging and positioning of these issues in the public realm.
In 2014, the GNWT wrote the Anti-Poverty Action Plan to take specific steps toward achieving the vision of its Anti-Poverty Strategic Framework. The GNWT needed design services to help communicate the action plan to the general public while keeping a look and feel similar to the strategic framework document.
ECE wanted an innovative and unique book for the public to understand the new approach to learning in NWT.
Tait created a look and feel for the book, which could be used to share information with the public.
Khione Resources is a northern HR company that has been populating mining camps with skilled labour for years.
Khione required a website that would allow employers to find information on Khione and its services, and allow job seekers to upload their resumes.
Tait developed a Drupal-based website that provided information for both employers and job seekers, and allows job seekers to upload their resumes directly to Khione.
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