Strategic communications & business consulting

Our in-house team of facilitators, researchers and strategists has all the tools to mine your organization’s corporate knowledge in order to develop strategies, plans and solutions that fit your needs and issues. We apply proven research and analysis capabilities to scope out issues, opportunities and risks. We work with you to set goals and measurable outcomes to build targeted, results-driven plans that can be evaluated. We know every organization is different. We’ve worked with health authorities, government, corporations and non-profits to help them chart a course that’s as unique as your own.

What we bring to the table:

  • Strategic planning and advice
  • Group facilitation
  • Stakeholder and public environmental analysis
  • Traditional and social media monitoring and analysis
  • Crisis communications planning
  • Reputation management
  • Evaluation tool and framework creation

Showcase of Strategic communications & business consulting

Come Make Your Mark campaign

The Northwest Territories’ population declined in 2009 while the rest of Canada’s population grew. Industry, Tourism and Investment set out to launch an NWT awareness campaign that would dispel myths about the NWT, highlight the opportunities and show the rest of Canada what it is like to live and work in the NWT. Our challenge was to bring this vision to life with a marketing campaign and set the NWT apart from other parts of Canada.

Butthead social marketing strategy and campaign

The first step was to conduct in-depth research, which included focus groups in 18 northern communities. We then developed and implemented a mass media tobacco communications strategy, “Don’t be a Butthead — Be Smoke Free.” Youth learned the facts and effects of smoking and were encouraged to commit to be smoke free. Over a six-year campaign that included innovative classroom presentations, prizes and events, youth learned the facts and effects of smoking and were encouraged to be smoke free.

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