Marketing

Our award-winning marketing team knows how to craft a message and bring it to life. And we make sure that it’s just the message you want to convey. We work closely with you to determine exactly what you want to say and the best way to say it. From planning through execution, in the physical or virtual world, whether you need a single ad or a full-blown marketing campaign, our experts will be there for you every step of the way.

What we bring to the table:

  • Branding
  • Campaign development, implementation and management
  • Social marketing
  • Social media strategy, implementation, monitoring and management
  • Message development
  • Copywriting
  • Creative concepts
  • Graphic design
  • Sign production
  • Advertising
  • Media planning and buying
  • Collateral production (print, promotional and trade show materials)

Showcase of Marketing

Come Make Your Mark campaign

The Northwest Territories’ population declined in 2009 while the rest of Canada’s population grew. Industry, Tourism and Investment set out to launch an NWT awareness campaign that would dispel myths about the NWT, highlight the opportunities and show the rest of Canada what it is like to live and work in the NWT. Our challenge was to bring this vision to life with a marketing campaign and set the NWT apart from other parts of Canada.

Smokehouse Café

In order to be successful as a training kitchen, the Smokehouse had to be successful as a busy buffet-style restaurant. But the Smokehouse was located in the community of Ndilo, which is outside of Yellowknife’s downtown core. For that success to come, people had to know about the Smokehouse and want to drive the extra few minutes to get there.

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