Marketing

Our award-winning marketing team knows how to craft a message and bring it to life. And we make sure that it’s just the message you want to convey. We work closely with you to determine exactly what you want to say and the best way to say it. From planning through execution, in the physical or virtual world, whether you need a single ad or a full-blown marketing campaign, our experts will be there for you every step of the way.

What we bring to the table:

  • Branding
  • Campaign development, implementation and management
  • Social marketing
  • Social media strategy, implementation, monitoring and management
  • Message development
  • Copywriting
  • Creative concepts
  • Graphic design
  • Sign production
  • Advertising
  • Media planning and buying
  • Collateral production (print, promotional and trade show materials)

Showcase of Marketing

Det'on Cho Corporation branding

Det’on Cho Corporation is the economic development arm of the Yellowknives Dene First Nation and has a vision of creating prosperity for the Yellowknives Dene. Det’on Cho began in 1988 with a $15,000 grant and has since grown into a “family” of 16 companies—much of that growth happening in the past five years. When you’re growing and changing as fast as Det’on Cho, it can be hard for potential clients, the business community, the government, and even employees and members of the Yellowknives Dene First Nation to keep up with the company’s growth and achievements.

ITI NWT Parks

Tait worked closely with ITI to develop marketing concepts and ad templates that were consistent with the existing look and feel for the “Naturally Spectacular NWT Parks” brand and highlighted the ideals of safety, service and accessibility ITI wanted to promote. The marketing concepts highlighted “Rivers and Lakes” and “Parks and Wilderness” as iconic attractions while countering negative perceptions of the NWT as a leisure road travel and camping destination.

Yellowknife Co-op marketing strategy

Tait used an intensive planning session to develop the Co-op’s brand/positioning statement, define what sets it apart from the competition and identify marketing goals, objectives and tactics.

Once planning was complete, Tait designed and printed the Co-op’s marketing plan. Using vibrant images that showcase the Co-op’s superior product and quality, this comprehensive document is meant to provide direction to the Co-op management team for the duration of the five year marketing plan.

Bouwa Whee

Tait developed a branding strategy that fit with the other Det’on Cho companies, while still maintaining Bouwa Whee’s individual identity. We developed promotional material like business cards, brochures and a series of print ads, wrote and designed proposals and created a new website. With the company’s expansion, we also redesigned its policies and procedures manual and orientation manuals for staff at the Snap Lake and Diavik mines.

De Beers

As a part of meeting its commitments, De Beers has a regular need to produce materials to sponsor and advertise social and cultural events, advertise career opportunities, and to inform stakeholders and the public about its activities.

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