Northern Property Real Estate Investment Trust:
Snowmobile Contest

Northern Property REIT, operators of a local shopping mall wanted to support its merchants by encouraging shoppers to patronize their stores. There is no better way to do this at Christmas time than by giving them a gift — a much-coveted snowmobile. Shoppers received an entry ballot for every $75 spent at a mall store.

Tait provided design in support of the promotion, with a message that needed to be compact and clear. An eye-catching graphic combined with an effective tag line attracted passing shoppers and quickly told the story.