Det’on Cho Corporate Report – 2011
Det’on Cho Corporation is the economic development arm of the Yellowknives Dene First Nation with a vision of creating prosperity for the Yellowknives Dene. Det’on Cho began in 1988 with a $15,000 grant and has since grown into a “family” of more than 20 companies – much of that growth happening in the past three years. Such explosive growth meant that Det’on Cho was not well recognized as a corporate entity, and needed to get its story out while demonstrating that behind all growth and change is a single organization with a unified vision.
As one piece of an overall communications strategy, Tait Communications developed a magazine-style corporate report. Using images and storytelling the report tells the Det’on Cho story in a way that is relevant to its members and employees, and also to business partners and other northerners.
The first Corporate Report resonated with readers. Feedback has been phenomenal, among both Det’on Cho’s employees and the community at large. Employees working in a myriad of companies saw their connection and contribution to the corporation and to the Yellowknives Dene. The business community has begun to see the depth and breadth of a corporation that was previously unfamiliar. As a result, Det’on Cho no issues a bi-annual report to update the community on its continued growth. The 2011 edition can be seen here.