Monthly archive

By Greg Bennett

I will tell you up front that most press releases—even well-written ones—usually die in an editor’s recycling bin. Editors receive dozens of press releases every day, most of which are promptly tossed away.

Despite that dour introduction, I believe the press or “media” release can still be an easy, zero cost way to boost your visibility, or get an important message out. I believe there is still much value in positive publicity from traditional media, including newspapers, radio and television.

By Mary Adeyanju

Did you know that customer service likely dates back to around 1000 BC? That’s when merchants started becoming a part of societies, and had to find ways to not only sell their goods but also to meet their customers’ needs.

Today, customer service is more important than ever. The businesses—and other customer-focused organizations—that stand out are the ones who make a real effort to exceed their customers’ expectations.

By Lisa Kedian

Don’t you love free stuff? Of course you do. Who doesn’t love free stuff? And because everyone loves free stuff, organizations like to give away freebies to promote themselves.

You know what I’m talking about: pens, magnets, stickers, bouncy balls and countless other giveaways that we get at trade shows and other events.

By Rebecca Hirsekorn

How well do you know colour?


By Rebecca Hirsekorn

Of the seven elements of design (line, colour, texture, shape, space, value, size) that I use daily in my work as a graphic designer, colour is my favourite. Space is a close second, but colour is… so many things. And in my first year as a designer here in Yellowknife, I came to appreciate both the simplicity and complexity of working with colour and how it differs from how I used it as a graphic designer while living in Calgary.


By Greg Bennett 

Pick a topic, any topic; there’s probably someone writing a blog about it right now.

Since the birth of the Internet, people have been sharing their thoughts, opinions and knowledge in writing online. These works have become known as blogs and the writers known as bloggers. 

social media

By Andrea Sanchez (@andreaesb)

It’s hard to imagine that just a dozen short years ago Facebook–today’s leading social networking site-- did not exist. Today this mammoth social media platform has more than 1.59 billion active users. In other words, more than one in five of the 7.4 billion people on Earth is on Facebook.


By Greg Bennett

In 1952, Milton A. Smith coined a term that to this day remains one of the best ways to describe the worst of language.

While attempting to describe the writing of an especially verbose bureaucrat, he was having trouble finding a fitting word. So he invented one: Bafflegab.

A fun word to say, its parts are baffle -which means to confuse- and gab -a way of describing chatty talk. Its official definition is “incomprehensible or pretentious verbiage” which I believe is in itself a little bafflegabby. But let’s move on.

Barn with "Fresh Stories" sign

By Lynn O’Rourke

We make sense of our world by telling and listening to stories; our lives are made up of both big and small moments that we share with the people around us.

We don’t often have the time to reflect on the moments that have shaped us, led us in a new direction, or given meaning to our lives; and we don’t often have the opportunity to give voice to these moments. When you enter into a digital storytelling workshop, you are given three days to do just that.