“We make pictures. At the end of the day, we create something potentially significant that did not exist at the beginning of the day. We go forward, despite the uncertainty. Because this is an act of love and passion, which defies reason and prudence.” —Joe McNally (American photographer who has been shooting for the National Geographic Society since 1987)
Want to capture someone’s attention? It’s all about the image.
You’ve got a great idea, identified a need, and have a great product or service to sell. Sounds like you’re on target for success.
Becoming an entrepreneur is exciting, but also full of challenges. Entrepreneurs are often one-person businesses, and aiming to start a business with small amounts of capital. When your time and resources are limited, planning and research can keep you from making costly mistakes and help your great business idea succeed.
Playing With Type: Learning There Is More to Words Than Letters
Jan 4, 2016
By Rebecca Hirsekorn
Don’t you just love words? They can say as much or as little as you want them to. They can be simple or complicated, edgy or soft. Words can mean many things to us through their definitions and connotations, through their sounds and even through the way they look.
Unless you have been living under a rock, you have probably realized by now that marketing and advertising have drastically changed in the last decade. This year was no different, with innovative marketing campaigns where the medium was very much the message itself.
With so many great campaigns to choose from, Taiters took on the very difficult challenge of selecting their favourite marketing campaign of 2015. We compiled our very own top ten list (in no particular order) for you to read and get inspired!
Coping with holiday stress with effective communication
Dec 18, 2015
By Danielle Wawryk
Scouts, Guides, school play, dance recital, hockey, soccer, basketball, fund-raising, cookie exchange, perogy making, Christmas baking, gift shopping and wrapping... as a society we are busy. Many of us rush from one thing to another, all day long. From the beginning of the day we find ourselves hurrying to get kids to school, getting ourselves to work, attending meetings, rushing to pick up kids and getting everyone to a multitude of evening commitments. Life is busy and this is amplified during the holidays. Many of us may have a tendency to overschedule or double book our calendar to fit it all in, which results in more rushing and potential stress.
We’re not as good at making decisions as we think we are—but we can do something about it
Nov 24, 2015
By Lisa Kenney
Earlier this year I completed a PhD in Decision Science. When I tell people this, the usual reaction is, “A PhD in what? What’s that?” My usual response is, “I look at the psychology behind how people make decisions and apply this to stakeholder engagement and decision-making in anything from energy planning to community development.” “OK, cool. So what?” is the general follow-up comment. So what indeed.
Business travel in Nunavut is either super exciting (for some) or a challenge (for most). Either way, it’s almost always an adventure. Weather. Flight cancellations. Basic accommodations. Variable store and restaurant hours. No restaurant.
Why Every Small Business Needs a Web Presence—Yes, Even in the North
Oct 27, 2015
By Kevin Cull
Even though the North covers an enormous area, it still feels like a small community sometimes. We have roughly the same population as a medium-sized city like St. John’s or Thunder Bay—spread across all three territories. That’s nearly 40 percent of Canada’s landmass. And within each territory that sense of community is even stronger.
It’s Not Goodbye, Just See You Later: Marsha’s Last Days at Tait
Oct 9, 2015
By Marsha Walker
“Don’t Cry Because it’s Over. Smile Because it Happened.” —Dr. Seuss
My many years at Tait Communications are coming to an end in October. Although it was my decision to retire and this is something that I am looking forward to, it is not without some lamenting. I’ve loved working at Tait for the past 12 plus years and realize just how lucky I was to be working at a job I truly enjoyed instead of being saddled with a job I didn’t like.